working mothers

Women at the Frontlines of COVID-19 Might Be Starting the Gender Role Reversal of the Century

An article from Forbes looks at how the new coronavirus and efforts to fight COVID-19 are affecting women—especially at home, where they’re increasingly wearing many hats as children are home from school. Researchers look at how the crisis could affect men’s and women’s roles at home and at work, from more flexible work arrangements to finally moving closer to equal roles in the home—a development that could benefit women as well as men.

By Brianna Wiest, Forbes

Women are at the helm of fighting COVID-19.

It’s not just that women make up 91% of nurses, 74% of healthcare workers and almost 62% of pharmaceutical professions. Having nearly half of the world’s children home from school means that many mothers are trying to teach, caretake and manage their workload simultaneously.

This is a significant challenge for most families, and is positioning us for an interesting gender role reversal, one that might be unprecedented in this century.

According to new research from Matthias Doepke and Jane Olmstead-Rumsey of Northwestern University, Titan Alon of the University of California San Diego and Michèle Tertilt of the University of Mannheim, the COVID-19 crisis might generate change in gender norms that defines our new “normal” in the decades to come. In the same way that WWII shifted these roles by putting more women in the workforce, COVID-19 is spurring a surge of male caregivers, as women make up the majority of “essential” jobs.

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Happy Mother’s Day: Celebrating the Power and Inspiration of Mothers Everywhere

This Mother's Day, we've rounded up some news, commentary, and inspiration for you; all centering on mothers, motherhood, and the women who nurture, lead, protect, advocate for, and raise future generations.

Whether you're a mother yourself, are thanking and spending time with your own mother or the guiding women in your life, plan to honor mothers and great women who have supported and inspired you, or have a complicated relationship with motherhood and how (or if) it fits into your vision; we want to invite every woman to honor the strength, resilience, intelligence, and compassion that she and all the women around us bring to so many lives each day. Click through to enjoy the stories.

What Daughters Learn When Mom Is the Boss of the Family Business: A survey by global organization EY has found that women at the helm in family-owned companies helps other women—family members and unrelated women—to see themselves in leadership roles. Entrepreneur Magazine examines the effect, including the benefits of exemplifying leadership qualities, the rising tide of women leading companies or being considered for the top spot, the power of personal examples, and more.

The 50 Most Powerful Moms of 2018: Working Mother Magazine highlights fifty inspiring, powerful women who are leading the way while leading their families. The list amplifies some of the most important voices of the moment, honoring "women in power who raised their voices, gathered their communities, leveraged their status and demanded respect, safety, and equity for women in the workplace."

Employers Ranked on Maternity Benefits: A key to helping women succeed is providing for mothers and helping them continue to thrive in the workplace—paving the way for more secure futures for women while allowing companies to continue to benefit from their work, leadership, and insight; as well as helping them attract the best candidates. An annual ranking shows which companies do the best job prioritizing maternity benefits and family-friendly policies such as realistic maternity leave, flexible work schedules, and affordable child care—and areas that appear to be improving for working moms.

Motherhood Means Love: Mother’s Day Quotes From Around the World: The Global Fund for Women has collected a selection of quotes about mothers, motherhood, protecting one another, safety, the power of our voices and more from mothers across diverse backgrounds, cultures, and experiences. Share in the inspiration and unifying power of womanhood and motherhood; and celebrate mothers, women, and human rights all year long.

Image: Global Fund for Women

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#ShareTheLoad: This award winning campaign video is questioning the issue of gender stereotype in many homes

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Even though they are working out of the home in increasing numbers, women in India--like in much of the world--still do the majority of work around the home. A new advertisement for laundry detergent used the ad as an opportunity to challenge India's patriarchal traditions, with a message from a father to his adult daughter recognizing her tireless work and pledging to #ShareTheLoad. Read about it and watch the video below, and click through for more information.venturesafrica.com - “Why is laundry only a mother’s job?” asked Ariel India at the end of their recent campaign launched with the hashtag #ShareTheLoad. Since its launch, the video has garnered over 10 million views, with over 200 thousand shares, and hundreds of comments with varying opinions on Facebook. Clearly, the video has touched a nerve to gain such an enormous amount of attention.

The two minute video details the complexities in the life of women who juggle being wives, and mothers, while working a job, with no help from their partners, and how parents (fathers) are responsible for passing on these cultural stereotypes from one generation to another.

Sheryl Sandberg, the Chief Operating Officer of Facebook has described the video as one of the most powerful videos she had ever seen. As a big advocate for social change, Sandberg said that the video shows how stereotypes hurt everyone and has failed to evolve overtime due to parental negligence. “When little girls and boys play house they model their parents’ behaviour; this doesn’t just impact their childhood games, it shapes their long-term dreams,” she said in a Facebook post.

Read more here.