Sheryl Sandberg

Women Leaders, Relying on Their Peers’ Power and Their Own

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nationalgeographic.com - This story appears in the January 2017 issue of National Geographic magazine. For 3 Questions this month, we interviewed two leaders who have blazed trails on matters of gender. Writer and activist Gloria Steinem, 82, has been one of the world’s leading feminists since the 1960s. In her memoir, My Life on the Road, the Ms. magazine co-founder describes a life of nearly constant travel, from her itinerant childhood to her ongoing global advocacy. Sheryl Sandberg, 47, is a champion for women’s leadership and the author of Lean In: Women, Work, and the Will to Lead. After years of government service, she leaned in to the tech boom, first with Google and now as chief operating officer for Facebook.

Steinem and Sandberg answered our questions in separate interviews, which have been edited for length and clarity.

What was a defining moment in your life, related to gender?

Gloria Steinem: It’s difficult to think of a defining moment because gender, in my generation, was just so assumed. I never remember wanting to be a boy, except perhaps to put my feet over the movie seat in front of me in the theater. And I never remember feeling limited as a girl, because I was not going to school very much. It came as a shock and surprise when I got to be a teenager and gender became very limiting and very important. There were always whispers and rumors about girls who got pregnant and had to get married. If someone was raped, it was her fault. In my teenage years I became aware of being careful.

 

#ShareTheLoad: This award winning campaign video is questioning the issue of gender stereotype in many homes

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Even though they are working out of the home in increasing numbers, women in India--like in much of the world--still do the majority of work around the home. A new advertisement for laundry detergent used the ad as an opportunity to challenge India's patriarchal traditions, with a message from a father to his adult daughter recognizing her tireless work and pledging to #ShareTheLoad. Read about it and watch the video below, and click through for more information.venturesafrica.com - “Why is laundry only a mother’s job?” asked Ariel India at the end of their recent campaign launched with the hashtag #ShareTheLoad. Since its launch, the video has garnered over 10 million views, with over 200 thousand shares, and hundreds of comments with varying opinions on Facebook. Clearly, the video has touched a nerve to gain such an enormous amount of attention.

The two minute video details the complexities in the life of women who juggle being wives, and mothers, while working a job, with no help from their partners, and how parents (fathers) are responsible for passing on these cultural stereotypes from one generation to another.

Sheryl Sandberg, the Chief Operating Officer of Facebook has described the video as one of the most powerful videos she had ever seen. As a big advocate for social change, Sandberg said that the video shows how stereotypes hurt everyone and has failed to evolve overtime due to parental negligence. “When little girls and boys play house they model their parents’ behaviour; this doesn’t just impact their childhood games, it shapes their long-term dreams,” she said in a Facebook post.

Read more here.