Fast Company

Five Women Entrepreneurs on Why They’re Considering Political Runs

Leadership in business might lead to political leadership, at least for some women. A survey of women founders conducted by Fast Company and Inc. found that an increasing number of women said they were considering a run for office.

Several women CEOs and founders discuss the connection between business and political campaigns, the importance of speaking up, political platforms that matter to them, bringing issues of women and other underrepresented groups to the forefront, and why the country and world need women's voices and leadership. Click through to read the full interview.

By Pavithra Mohan

Can running a business be a launchpad for a career in politics? The 2016 election would indicate yes. But looking past Trump, a number of entrepreneurs have been drawn to the political arena recently, from Giant Spacekat CEO Brianna Wu to Chrissy Houlahan, who helped start nonprofit organization B Lab.

And this year has seen a record number of women running for congressional seats, with 255 women on the ballot in November as major party candidates and the rise of upstart progressives like Alexandria Ocasio-Cortez and Ayanna Pressley.

In a recent survey conducted by Fast Company and Inc., we heard from nearly 300 female founders and entrepreneurs on issues like fundraising and the discrimination they faced as women leaders. We also asked about their political leanings and activism, and whether the political climate might nudge them to run for office. Here’s what some of the founders who are making their businesses political—and might eventually make politics their business–had to say about running for office.

Image credit: jacoblund | iStock

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Creative Agency Campaigns Against Objectifying Women In Media With #WomenNotObjects

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We love the bold stance taken by the ad agency Badger and Winters: "to never objectify women in our work." In case you need to be reminded why that's an important pledge, check out the post from Fast Company highlighting their commitment, as well as their video demonstrating the objectification of women in advertising, #WomenNotObjects, which went viral last month.  fastcocreate.com - An advertising agency CCO is spearheading a campaign to fight the objectification of women in ads and other media.

Madonna Badger, founder and CCO of Manhattan-based Badger and Winters Group, anonymously launched a video, "We are #WomenNotObjects" in mid-January. The two-and-a-half-minute-long film contains a montage of ads and branded social media posts, which were returned in response to a Google image search for "objectification of women."

[embed]https://www.youtube.com/watch?v=5J31AT7viqo#action=share[/embed]

Some of these ads are reproduced in placard form and a series of women each hold an image, whilst delivering a sarcastic observation. For example, a highly suggestive image from Burger King is accompanied by the line, "I love giving blow-jobs to sandwiches."

The campaign hopes to spark a wider conversation and drive change. Badger says: "The campaign is aimed at everyone who needs to think about what we are doing and how we can change the way we portray women in advertising and media."

When viewing the images in the video, Badger’s message is one with which it is hard to disagree. It’s also fair to say that, while some brands appear to have been singled out, this really could have included ads from hundreds of brands, not just those featured. (Although, that Tom Ford Men’s cologne ad...)

Read the rest, including more on what drives Badger and her vision for her own female-lead creative agency, here.